Doctors Without Borders (MSF)

Transforming Data Integration and Campaign Efficiency for Doctors Without Borders

Challenge: Doctors Without Borders faced complex data management, manual processes, and inefficiencies in email campaign execution.

Solution: Automated data flows using JavaScript, implemented MMS campaigns, and optimized email deliverability and reporting.

Time Savings: Saved several hours per week by automating data processes and lead generation.

ROI: Improved campaign ROI through enhanced targeting and segmentation.

Efficiency Gains: Reduced manual intervention and errors, ensuring real-time data accuracy.

Client Feedback: “The Engage Evolution team was extremely knowledgeable and a pleasure to work with.”

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Case Study: Doctors Without Borders (MSF)

Overview

Doctors Without Borders, an international humanitarian organization, partnered with Engage Evolution to optimize their use of Salesforce Marketing Cloud (SFMC) for their U.S. operations. Our goal was to enhance their email marketing efficiency, simplify data processes, and ensure best practices in marketing communication.

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Case Study: Doctors Without Borders (MSF)

Challenges

Doctors Without Borders faced several challenges:

1. Complex Data Integration: Moving data from Springboard into SFMC required manual intervention and custom logic.

2. Time-Intensive Processes: Legacy processes consumed significant time, impacting overall efficiency.

3. Email Campaign Best Practices: Ensuring that emails adhered to industry standards for deliverability and engagement.

4. Field and Report Management: The need to adapt to dynamic requirements, including adding new fields and reports for effective data management.

Solutions Provided

1. Streamlined Data Integration:

• Developed a robust JavaScript-driven data pipeline to automate the transfer of Springboard data into SFMC.

• Ensured real-time data updates to maintain accuracy and consistency.

2. Enhanced Email Campaigns:

• Provided tailored recommendations for email deliverability best practices, including optimized subject lines, content strategies, and sending patterns.

• Assisted in designing and implementing Mobile Messaging Services (MMS) for outreach, expanding communication channels.

3. Custom Report and Field Enhancements:

• Added new fields to Salesforce records to support targeted campaigns.

• Integrated tailored reports from Salesforce CRM to track key performance metrics.

4. Ongoing Support and Refinements:

• Documented the data integration processes, allowing for future scalability.

• Made continuous refinements based on feedback to improve efficiency and user experience.

Results

1. Significant Time Savings: Reduced manual intervention, saving several hours per week on lead generation processes.

2. Improved Data Accuracy: Automated workflows eliminated errors associated with manual data handling.

3. Higher ROI on Campaigns: Enhanced targeting and segmentation led to measurable improvements in engagement and donation rates.

4. Positive Client Feedback:

• “Several hours a week saved on the SB lead gen process.”

• “Extremely knowledgeable team and a pleasure to work with.”

Client Testimonial

“Engage Evolution delivered exceptional results. Their expertise not only saved us time but also enhanced our campaign efficiency and data processes. We’re glad to have partnered with them.”

What Sets Engage Evolution Apart

• A deep understanding of complex data processes in Salesforce Marketing Cloud.

• A commitment to delivering measurable ROI and exceeding client expectations.

• Tailored solutions designed to enhance the scalability and usability of marketing systems.

This case study highlights our ability to transform challenges into opportunities, ensuring our clients’ continued success in leveraging marketing technology effectively.

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